---
project: icarus-orbital-systems
file: 02_action_plan
tags: [icarus, action-plan, isdc-2026]
links:
  - "[[01_strategy]]"
  - "[[05_gap_analysis]]"
---

# Icarus Orbital Systems — Action Plan

> *90-day window from now through ISDC. Each item is one sitting at her energy budget.*

---

## The ISDC critical path

```mermaid
gantt
    title Icarus pre-ISDC critical path
    dateFormat YYYY-MM-DD
    axisFormat %b %d
    section Investor packet
    Pull content from PPTX :a1, 2026-04-29, 3d
    Designer typesets to PDF :a2, after a1, 7d
    Print test copy :a3, after a2, 2d
    Final print run :a4, after a3, 3d
    section Recruitment flyer
    Generate real QR (post packet host) :b1, after a2, 1d
    Print test :b2, after b1, 2d
    Final print run :b3, after b2, 2d
    section Logistics
    Confirm conference table :c1, 2026-04-29, 5d
    Travel + lodging booked :c2, 2026-04-29, 7d
    Demo deck rehearsal :c3, after a3, 5d
```

---

## Phase 1 — Pre-conference materials (Days 1-30)

### Week 1: Content lock
- **Day 1-2 (HARD):** Sandi + Troy review investor packet draft. Edit for tone · accuracy · voice. Sign off.
- **Day 3 (MEDIUM):** Fill contact block (email · phone · Calendly · mailing address). Confirm advisor naming policy.
- **Day 4 (MEDIUM):** Number verification — 130M+ debris (ESA cite) · ELEO 200-2000km · 5-stage roadmap dates.
- **Day 5 (HARD):** Pull strongest 3 visuals from existing PPTX deck. Hand to designer with packet draft.

### Week 2: Design + typeset
- **Day 6-10 (designer):** Designer typesets packet HTML to print-quality PDF. Inter font · Void Cartography palette · 7 pages.
- **Day 6-10 (Sandi):** Flyer review. Match packet aesthetic. Confirm 4-block layout.

### Week 3: Print + iterate
- **Day 11-12 (HARD):** Print test copy of packet. Hold in hands. Look for: trim issues · color fidelity · readability at arm's length.
- **Day 13 (MEDIUM):** Print test copy of flyer. Same checks.
- **Day 14-15 (MEDIUM):** Address any print issues. Re-print if needed.

### Week 4: QR + final batch
- **Day 16:** Decide on packet hosting URL (icarusorbital.com · shawnedecker.com · Drive). Get the URL stable.
- **Day 17 (EASY):** Generate real QR encoding the packet URL. Replace flyer placeholder.
- **Day 18-20:** Final print run — 50 packets · 100 flyers minimum.
- **Day 21:** Materials shipped or hand-carried to conference.

---

## Phase 2 — Conference week

| Day | Action |
|---|---|
| ISDC Day -1 | Conference table setup · materials laid out · demo loop ready on iPad |
| ISDC Day 1 | Floor: 9am-5pm presence · qualifying conversations · packet handout |
| ISDC Day 1 evening | Reception · investor meet-and-greet · soft pitches |
| ISDC Day 2 | Same. Track every conversation in `Conference_Log.md` |
| ISDC Day 3 | Same. Final-day push for committed follow-ups |
| Day +1 | Post-conference: send personalized followup to every collected card within 24h |
| Day +7 | Cull list to qualified leads · schedule follow-up calls |

---

## Phase 3 — Post-conference (Days 30-90)

### Weeks 5-7: Convert leads
- Schedule 15+ follow-up calls
- Send the deeper deck (full PPTX or hosted long-form) to interested parties
- Triage: who's "wants to invest" vs "interesting but no fit" vs "passing"

### Weeks 8-12: Phase 1 funding close
- Identify lead investor candidate
- Term sheet conversations
- Diligence support · cap-table modeling
- Funding announcement (timing: per investor's preference)

---

## What this plan assumes

- Sandi runs 1 HARD task per day
- Troy is reachable for review/approval (CVO sign-off needed on packet content)
- Designer turnaround ~7 days for typesetting
- ISDC conference dates locked (confirm before week 1 starts)
- Printing + travel budget agreed before week 1 (Sandi → Troy decision; expect ~$800-1500 range for designed-PDF print run + ISDC travel)

If any of these slip, Phase 1 slides equally. Don't push.

---

## Cross-references

- [[01_strategy]]
- [[05_gap_analysis]]
- [[../Investor_Packet_v1_DRAFT|Investor Packet HTML]]
- [[../Recruitment_Flyer_v1_DRAFT|Recruitment Flyer HTML]]
