# Kingdom Wife Blueprint — Strategy

> *Why this exists. Who it serves. How it competes. Where the revenue comes from.*

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## The thesis

Christian women's publishing is full. Marriage advice is full. Devotionals are full. What's missing is **a faith-aware, structurally rigorous resource for women who already know they're Christians and already know they're married — and who are tired of advice that pretends marriage is solvable through more cheerfulness.**

Sandi's audience isn't trying to figure out Christianity. They're trying to figure out their marriage *inside* their Christianity, and they need someone who:

- Doesn't say "precious sister" or "beloved in the Lord"
- Doesn't sell quick fixes or "ten ways to a happier marriage"
- Doesn't pretend the work is finishable in 21 days
- Does treat them like adults who've been around long enough to spot pretense
- Does ground the work in a specific theological frame (Three Truths) that earns its weight

That voice is rare. That voice is Sandi's. The Kingdom Wife Blueprint is the productized version of it.

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## Audience definition (locked)

| Segment | Description |
|---|---|
| **Primary** | Christian married women, ages 30s–60s · married 5+ years · midwest/south US heavy · evangelical or conservative-mainline · church-attending |
| **Secondary** | Pastor's wives · women's ministry leaders · counselors who recommend material to clients · adult daughters of the primary segment buying for their mothers |
| **Tertiary** | Women considering marriage · re-married women · widowed/divorced women revisiting their first marriage in retrospect — these come in via Tier 1 (book) and are welcomed but the content is calibrated for the primary |

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## Positioning vs. shelf competitors

| Competitor | Their angle | Where they leave room |
|---|---|---|
| *Love & Respect* (Eggerichs) | Communication-pattern fix; Eph 5 frame | Single-thesis · doesn't address identity layer · 20+ years old · audience aging out |
| *The Excellent Wife* (Peace) | Conservative-leaning · Proverbs 31 · obedience frame | Tone alienates younger primary segment · missing the wholeness-before-partnership thread |
| *Sacred Marriage* (Thomas) | "Marriage to make you holy not happy" · single-thesis | Doesn't give the woman an identity-first frame · light on practice |
| *Boundaries in Marriage* (Cloud/Townsend) | Therapeutic frame · clinical | Light on theology · women want both, not either-or |
| Various devotional-style books | Daily-reading rhythm | Low theological depth · no structural payoff · forgotten in a month |

**The Kingdom Wife Blueprint slot:** identity-first + theologically rigorous + practically usable + voice-specific. None of the competitors hold all four.

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## Revenue model

### Tier 1 — Book Reader (front door)

- KDP paperback ~$14.99 · Kindle ~$4.99 · royalties standard
- Goal: quality acquisition · entry path · funnel into Tier 2
- Conversion target: 10–15% of book buyers join Tier 2 within 90 days

### Tier 2 — Course Member (core revenue)

- $197 one-time OR $29/mo (12-month commitment)
- Full Four Realms course (Inner Life · Relational Dynamics · Practical Authority · Spiritual Leadership)
- Journal prompt library
- Scripture anchor library (cross-referenced with `_skills/scripture-anchor-finder/SKILL.md`)
- Conversion target: 5–8% of book buyers; 25% of those upgrade to Tier 3

### Tier 3 — Cohort Member (premium)

- $79/mo rolling · monthly 90-min group call · accountability partner matching · quarterly 3-hour deep session
- Cap at 30 women per cohort to preserve intimacy
- Multiple cohorts run concurrently as audience scales
- Highest LTV; also the testimonial engine for Tier 1/2 marketing

### 12-month revenue projection (conservative)

| Quarter | Tier 1 (book) | Tier 2 (course) | Tier 3 (cohort) | Total |
|---|---|---|---|---|
| Q1 (post-launch) | 500 books × $4 royalty avg = $2,000 | 50 × $197 = $9,850 | 12 × $79 × 3 mo = $2,844 | $14,694 |
| Q2 | 300 × $4 = $1,200 | 40 × $197 = $7,880 | 30 × $79 × 3 = $7,110 | $16,190 |
| Q3 | 250 × $4 = $1,000 | 35 × $197 = $6,895 | 45 × $79 × 3 = $10,665 | $18,560 |
| Q4 | 400 × $4 = $1,600 (holiday lift) | 50 × $197 = $9,850 | 60 × $79 × 3 = $14,220 | $25,670 |
| **Y1 total** | **$5,800** | **$34,475** | **$34,839** | **$75,114** |

Numbers conservative. No paid ads in Y1; growth is from KDP discovery, podcast guesting, organic referral. Tier 3 stickiness is the lever — if average tenure is 9 months instead of 3, Y1 revenue ~$130K.

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## Competitive moat

1. **Voice that can't be commodified.** The exact mentor-warmth Sandi writes in is hard to replicate without 20+ years of life and ministry experience. AI-generated competitors will sound generic.
2. **Three Truths as locked theological spine.** Most women's-publishing competitors don't have a defended theology; they're just emotional registers. Sandi's frame is defensible and citable.
3. **Cohort structure.** Books are discoverable via search; cohorts are discoverable via referral. Once 30 women are in a cohort and writing testimonials, the funnel feeds itself.
4. **Existing infrastructure.** PHP + IONOS + MySQL is paid-for and operational from DFI Training Academy. Marginal cost of adding KWB platform is server load only — no new vendor.

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## What kills this

- **Voice drift** — if marketing copy or course content slips into "precious sister" register, the differentiator collapses. Voice-keeper-sandi skill enforces this; CI gate on every commit.
- **Cohort mismanagement** — 30 women per cohort is the cap for a reason. Larger cohorts feel like a webinar; smaller cohorts feel like a friendship she has to maintain. Stick to 30.
- **Trying to be everything to everyone** — turning the platform into a "Christian women's wellness app" or adding parenting content or finance content dilutes the spine. Keep it Kingdom Wife.
- **Premature scale** — running paid ads before the organic loop closes burns cash. Wait for the cohort flywheel.

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## Cross-references

- `_knowledge/KINGDOM_WIFE_MASTER_OUTLINE.md` — book outline
- `02_action_plan.md` — what ships when
- `04_system_architecture.md` — the platform stack
- `_skills/kdp-ad-copy-writer/SKILL.md` — marketing copy
- `_skills/email-sequence-builder/SKILL.md` — onboarding sequence
- `_skills/kingdom-wife-membership-platform/SKILL.md` — platform spec
