# Icarus Orbital Systems — Action Plan

> 90-day window from now through ISDC. Each item is one sitting at her energy budget.

## The ISDC critical path

    gantt
        title Icarus pre-ISDC critical path
        dateFormat YYYY-MM-DD
        axisFormat %b %d
        section Investor packet
        Pull content from PPTX :a1, 2026-04-29, 3d
        Designer typesets to PDF :a2, after a1, 7d
        Print test copy :a3, after a2, 2d
        Final print run :a4, after a3, 3d
        section Recruitment flyer
        Generate real QR (post packet host) :b1, after a2, 1d
        Print test :b2, after b1, 2d
        Final print run :b3, after b2, 2d
        section Logistics
        Confirm conference table :c1, 2026-04-29, 5d
        Travel + lodging booked :c2, 2026-04-29, 7d
        Demo deck rehearsal :c3, after a3, 5d

## Phase 1 — Pre-conference materials (Days 1-30)

### Week 1: Content lock

- Day 1-2 (HARD): Sandi + Troy review investor packet draft. Edit for tone · accuracy · voice. Sign off.
- Day 3 (MEDIUM): Fill contact block (email · phone · Calendly · mailing address). Confirm advisor naming policy.
- Day 4 (MEDIUM): Number verification — 130M+ debris (ESA cite) · ELEO 200-2000km · 5-stage roadmap dates.
- Day 5 (HARD): Pull strongest 3 visuals from existing PPTX deck. Hand to designer with packet draft.

### Week 2: Design + typeset

- Day 6-10 (designer): Designer typesets packet HTML to print-quality PDF. Inter font · Void Cartography palette · 7 pages.
- Day 6-10 (Sandi): Flyer review. Match packet aesthetic. Confirm 4-block layout.

### Week 3: Print + iterate

- Day 11-12 (HARD): Print test copy of packet. Hold in hands. Look for: trim issues · color fidelity · readability at arm’s length.
- Day 13 (MEDIUM): Print test copy of flyer. Same checks.
- Day 14-15 (MEDIUM): Address any print issues. Re-print if needed.

### Week 4: QR + final batch

- Day 16: Decide on packet hosting URL (icarusorbital.com · shawnedecker.com · Drive). Get the URL stable.
- Day 17 (EASY): Generate real QR encoding the packet URL. Replace flyer placeholder.
- Day 18-20: Final print run — 50 packets · 100 flyers minimum.
- Day 21: Materials shipped or hand-carried to conference.

## Phase 2 — Conference week

Day | Action
--- | ---
ISDC Day -1 | Conference table setup · materials laid out · demo loop ready on iPad
ISDC Day 1 | Floor: 9am-5pm presence · qualifying conversations · packet handout
ISDC Day 1 evening | Reception · investor meet-and-greet · soft pitches
ISDC Day 2 | Same. Track every conversation in `Conference_Log.md`
ISDC Day 3 | Same. Final-day push for committed follow-ups
Day +1 | Post-conference: send personalized followup to every collected card within 24h
Day +7 | Cull list to qualified leads · schedule follow-up calls

## Phase 3 — Post-conference (Days 30-90)

### Weeks 5-7: Convert leads

- Schedule 15+ follow-up calls
- Send the deeper deck (full PPTX or hosted long-form) to interested parties
- Triage: who’s “wants to invest” vs “interesting but no fit” vs “passing”

### Weeks 8-12: Phase 1 funding close

- Identify lead investor candidate
- Term sheet conversations
- Diligence support · cap-table modeling
- Funding announcement (timing: per investor’s preference)

## What this plan assumes

- Sandi runs 1 HARD task per day
- Troy is reachable for review/approval (CVO sign-off needed on packet content)
- Designer turnaround ~7 days for typesetting
- ISDC conference dates locked (confirm before week 1 starts)
- Printing + travel budget agreed before week 1 (Sandi → Troy decision; expect ~$800-1500 range for designed-PDF print run + ISDC travel)

If any of these slip, Phase 1 slides equally. Don’t push.

## Cross-references

- [[01_strategy]]
- [[05_gap_analysis]]
- [[../Investor_Packet_v1_DRAFT|Investor Packet HTML]]
- [[../Recruitment_Flyer_v1_DRAFT|Recruitment Flyer HTML]]